The chain store of Naama Bezalel includes ten shops including designer store located in the studio. The stores are designed in accordance with the language of the brand and reflect the designing perception associated with the collections – clean lines with a personal touch and a nostalgic twist, focusing on details and interesting colorfulness.
The designing is composed of up-to-date architectural elements and hints from the 50s, the 60s and the 70s are expressed on wallpapers, lamps, textures, flea market furnishing, curtains at the dressing chambers, and of course her collectibles are scattered throughout the store. The soft colors, the clean space and relaxed atmosphere create a personal touch that invites for exploration and experimentation.